Hit Calls

Because sometimes the other side is just asking for it.

  • Avoid they temptation
  • Only used if the information can be documented
  • Never use as the first contact
  • Never base your campaign solely on your opponent’s negatives.
  • Sure they should know about it – most probably already do
“My advice to you is not to inquire why or whither, but just enjoy your ice cream while it’s on your plate.”Thornton Wilder
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