Negative Response Calls

When is it used?

Whenever you need to respond quickly to a negative Mail piece, robocall, news report etc…

Should you use it?

Use of the negative response call should be weighed against the severity of the attack.

“There’s a stigma that guys hate romance and hate love, but that’s not true. Look at ‘Iron Man.’ There’s a whole through-line plot about his relationship with Pepper, and everybody loves it.”Cassandra Clare
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