One of the biggest challenges of any political campaign is trying to figure out where you stand with voters before Election Day.
The answer? Do a poll.
The problem? Most traditional polling costs way more than most campaigns are willing or able to spend, and for good reason.
Did you know that a typical benchmark poll in a state legislative race costs somewhere between $15,000 – $25,000? Insane, right?
But at CPEC, we provide you with virtually the same polling results for only a fraction of the cost. Many polling firms charge an arm and a leg for a cookie-cutter poll using horrible quality calls. At CPEC, we have the experience to design a custom polling model, craft the correct universe, and provide straightforward analysis to make sure your message plan is a winning one. Check out our rate sheet and see for yourself.
Some so-called “political experts” will say: “YEAH, BUT AUTOMATED CALLING POLLING ISN’T AS ACCURATE AS LIVE CALLERS…”
If that happens, it’s time to surround yourself with new “experts.”
CPEC conducted a poll using automated calling in the 46th District PA State Senate race less than a week before the 2018 General Election. As you can see on the following page, the numbers were nearly spot-on.
NOT ONLY WERE WE ABLE TO PREDICT THE OUTCOME OF THE RACE WITH A MARGIN OF ERROR OF ONLY 1.96%, BUT OUR TURNOUT MODEL WAS ONLY OFF BY 44 VOTES OUT OF 91,328 TOTAL VOTES CAST!
Our fiber-optic PSTN technology delivers two different messages to the voter. The first message is targeted to those voters who answer the phone live, while the other message is tailored only to answering machines.
Our voice detection software differentiates between live answers and answering machines with a 99.7% accuracy, well above the industry average of 92% for POTS and 86% for VOIP calls. This allows your campaign to minimize voter angst by choosing a less invasive method of contact.
With our tone response system, we are able to conduct automated surveys for live answers. Additionally, a recorded message can be played to answering machines. Auto ID results typically run 10-15% per round depending on the universe, the number of questions and length of the survey. These results can be appended to your voter file.
For just 1/2 of a cent more than our standard robocall price, we can transfer calls to any number your campaign may desire. This is particularly useful for event calls as well as Election Day activities.
With predictive dialing your volunteers can do what they do best, persuade voters. Our predictive dialer will make sure your phone-bankers are not wasting time dialing numbers or leaving messages. Our Predictive Dialer provides all the features you need to achieve the maximum number of successful calls by the minimum number of agents.