Voter Contact Secrets for Political Candidates on a Budget


With Election Day fast approaching, candidates for office at every level are scrambling for ways to connect with voters. In “off-year” elections, voter turnout can mean the difference between victory and defeat. Candidates need to find ways to reach voters not only to inform them but to motivate them to show up to vote.

Many of the traditional methods of voter contact have two things in common- time and money. Sending out direct mail can be both time-consuming and expensive, especially if you are stuffing envelopes yourself and paying first-class postage rates. Television and radio ads have high production costs and often cover an area much larger than the targeted election area. Digital and social media ads can be useful if done correctly, but ensuring your message reaches your voters becomes very expensive very quickly. Plus, you have to contend with internet trolls trying to distort your messaging. And none of these methods give you hard data about which voters saw your message.

So what’s the answer? Automated political phone calls.

What’s the difference between an automated political phone call and a robocall? Robocalls are quick and dirty phone calls that annoy voters due to their poor quality, inconsistent messaging, and lousy timing. Automated political calls are well-planned, well-executed phone calls designed with the voter in mind.

So why should political candidates use automated political phone calls for voter contact? According to Jesse White, Democratic Strategist and Sales Manager for CPEC LLC, an industry-leading Pennsylvania-based firm for Democratic candidates, there are four reasons to choose automated political phone calls for effective voter contact.

1. Affordability

Automated Political Phone Calls are the single cheapest way to reach voters directly, less expensive than direct mail, television, radio, newspaper, or even digital ads. At mere pennies per call, automated political calling campaigns can be scaled to fit any budget.

At mere pennies per call, automated political calling campaigns can be scaled to fit any budget.

“Whether you are running for local school board or statewide office, you can afford a robust automated political phone calling campaign,” says White. “At CPEC, our proprietary voter turnout model allows you only to call the people you need to call, keeping your costs at a minimum.”

2. Effectiveness

Although many candidates roll their eyes at the thought of using automated political phone calls to reach voters, the numbers don’t lie. Automated political phone calls don’t just work; they work far better than most people could imagine.

“Our engagement rates on automated political phone calls remain incredibly high across all demographics,” White said. “And because we only call landlines due to federal law, we avoid complaints from people blowing up their mobile phones without permission.”

3. Versatility

Automated political phone calls allow candidates and campaigns to communicate with voters in a variety of different ways, including: 

“There are almost too many uses for automated political phone calls to count,” White said. “Automated political phone calls are the political equivalent of a Swiss Army Knife- you can use them for nearly any situation during a campaign.”

4. Fast Turnaround

Unlike direct mail, which can take weeks from design to printing to delivery, automated political phone calls can go live within hours. This speed allows campaigns to adapt to the inevitable twists and turns common to any political race. 

“If your opponent drops a negative mailer four days before Election Day, the only way to effectively respond is with an automated political phone call,” White said. “These calls are essential to protect against your opponent playing dirty tricks to try and undo all of your hard work throughout the campaign.”

What Political Candidates Should Look for in a Phone Calling Vendor

White warns candidates that not all automated political phone calls are not created equal. Many companies use poor quality VOIP (voice over internet protocol) connections that lead to poor sound quality and messages being cut off. “At CPEC, we use a 100% fiber-optic to copper PSTN network, so the recording will always reach the voter at the same quality it was recorded,” White said. “If a company offers calls at a price too good to be true, expect a poorly-executed call that will do more harm than good with voters.”

Additionally, candidates should look at a company’s track record when choosing an automated political calling vendor. “CPEC has worked with more than 300 unions, State Party organizations, candidates, and campaigns in 31 states during the past four election cycles, with a 74% winning percentage,” said White. “Our firm has won plenty of Reed Awards and Pollie Awards, but the real reward comes from helping so many of our clients fulfill their dream of winning their election.”

For more information on setting up your automated political phone call program with CPEC, call or text 724-859-0665, email jesse@cpecllc.com, or use this quick online contact form. We typically respond immediately and never later than twenty-four hours.

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